Cyber has a creativity problem

Description

Everyone is AI-powered, AI-native, or agentic. And with generative AI making it easier to produce more campaigns, visuals, and content, the noise is only getting louder.

In this episode, Don and Nick unpack what it actually takes to build a cyber brand people remember. They talk about why creative direction matters more when everyone has the same tools, why bold event marketing only works when it creates real customer connection, and why AI can support creative teams without replacing taste, craft, or human judgment.

For cybersecurity teams trying to stand out in a crowded market, this is a conversation about the difference between being visible and being memorable.

What listeners will take away?

• Why cybersecurity marketing keeps collapsing into sameness, especially as every company rushes to sound AI-powered, AI-native, or agentic
• Why AI has made creative output easier, but made taste, creative direction, and human judgment more valuable
• How strong brand work earns attention, builds familiarity, and creates the trust needed to make the product worth considering

Quote from the Episode

“Brand’s a moat, but that moat’s dug by the product.”
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— Don Jeter, CMO, Torq