California Consumer Privacy Act (CCPA)

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The California Consumer Privacy Act (CCPA) is a state-wide data privacy law regulating how businesses worldwide are allowed to handle California residents’ personal information (PI). 

Under the CCPA, California residents are empowered with:

1. The right to opt out of having their data sold to third parties.
2.  The right to request deletion of data that is collected. 
3. The right to request disclosure of data that has already been collected.

Companies are required to give consumers specific notices explaining their privacy practices. The CCPA applies to many companies, including data brokers.